{"id":19405,"date":"2025-03-09T15:34:52","date_gmt":"2025-03-09T12:04:52","guid":{"rendered":"https:\/\/irbib.com\/blog\/?p=19405"},"modified":"2025-03-09T15:34:52","modified_gmt":"2025-03-09T12:04:52","slug":"matomo-a-google-analytics-alternative","status":"publish","type":"post","link":"https:\/\/irbib.com\/blog\/matomo-a-google-analytics-alternative\/","title":{"rendered":"\u0645\u0627\u062a\u0648\u0645\u0648(Matomo)\u060c \u0627\u0628\u0632\u0627\u0631 \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646 \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter-rtl ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u0622\u0646\u0686\u0647 \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0645\u06cc\u200c\u062e\u0648\u0627\u0646\u06cc\u062f<\/p>\n<span 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6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/irbib.com\/blog\/matomo-a-google-analytics-alternative\/#%D9%85%D9%82%D8%AF%D9%85%D9%87\" title=\"\u0645\u0642\u062f\u0645\u0647\">\u0645\u0642\u062f\u0645\u0647<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/irbib.com\/blog\/matomo-a-google-analytics-alternative\/#%D9%85%D8%A7%D8%AA%D9%88%D9%85%D9%88_%DA%86%DB%8C%D8%B3%D8%AA%D8%9F\" title=\"\u0645\u0627\u062a\u0648\u0645\u0648 \u0686\u06cc\u0633\u062a\u061f\">\u0645\u0627\u062a\u0648\u0645\u0648 \u0686\u06cc\u0633\u062a\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/irbib.com\/blog\/matomo-a-google-analytics-alternative\/#%D9%88%DB%8C%DA%98%DA%AF%DB%8C%E2%80%8C%D9%87%D8%A7%DB%8C_%DA%A9%D9%84%DB%8C%D8%AF%DB%8C_%D9%85%D8%A7%D8%AA%D9%88%D9%85%D9%88\" title=\"\u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0627\u062a\u0648\u0645\u0648\">\u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0627\u062a\u0648\u0645\u0648<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/irbib.com\/blog\/matomo-a-google-analytics-alternative\/#%D9%85%D8%B2%D8%A7%DB%8C%D8%A7%DB%8C_%D8%A7%D8%B3%D8%AA%D9%81%D8%A7%D8%AF%D9%87_%D8%A7%D8%B2_%D9%85%D8%A7%D8%AA%D9%88%D9%85%D9%88\" title=\"\u0645\u0632\u0627\u06cc\u0627\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0645\u0627\u062a\u0648\u0645\u0648\">\u0645\u0632\u0627\u06cc\u0627\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 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justify;\">\u0628\u0631\u062e\u0644\u0627\u0641 \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u06a9\u0647 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0631\u0627 \u0631\u0648\u06cc \u0633\u0631\u0648\u0631\u0647\u0627\u06cc \u06af\u0648\u06af\u0644 \u0630\u062e\u06cc\u0631\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u0645\u0627\u062a\u0648\u0645\u0648 \u0627\u0645\u06a9\u0627\u0646 \u0645\u06cc\u0632\u0628\u0627\u0646\u06cc \u0631\u0648\u06cc \u0633\u0631\u0648\u0631 \u0634\u062e\u0635\u06cc \u0631\u0627 \u062f\u0627\u0631\u062f. \u0627\u06cc\u0646 \u0648\u06cc\u0698\u06af\u06cc \u0628\u0627\u0639\u062b \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u06a9\u0646\u062a\u0631\u0644 \u06a9\u0627\u0645\u0644\u06cc \u0628\u0631 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f \u0648 \u0646\u06af\u0631\u0627\u0646\u06cc\u200c\u0647\u0627\u06cc \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u062d\u0631\u06cc\u0645 \u062e\u0635\u0648\u0635\u06cc \u06a9\u0627\u0647\u0634 \u06cc\u0627\u0628\u062f.<\/p>\n<p style=\"text-align: justify;\">\u2e3b<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"%D9%88%DB%8C%DA%98%DA%AF%DB%8C%E2%80%8C%D9%87%D8%A7%DB%8C_%DA%A9%D9%84%DB%8C%D8%AF%DB%8C_%D9%85%D8%A7%D8%AA%D9%88%D9%85%D9%88\"><\/span><span style=\"font-size: 14pt;\">\u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0645\u0627\u062a\u0648\u0645\u0648<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">\u0645\u0627\u062a\u0648\u0645\u0648 \u0627\u0645\u06a9\u0627\u0646\u0627\u062a \u0645\u062a\u0646\u0648\u0639\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0648\u0628\u200c\u0633\u0627\u06cc\u062a\u200c\u0647\u0627 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u0628\u0631\u062e\u06cc \u0627\u0632 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0622\u0646\u0647\u0627 \u0639\u0628\u0627\u0631\u062a\u200c\u0627\u0646\u062f \u0627\u0632:<br \/>\n<strong>1. \u0645\u0627\u0644\u06a9\u06cc\u062a \u06a9\u0627\u0645\u0644 \u062f\u0627\u062f\u0647\u200c\u0647\u0627<\/strong><br \/>\n\u2022 \u062a\u0645\u0627\u0645\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0631\u0648\u06cc \u0633\u0631\u0648\u0631 \u0634\u062e\u0635\u06cc \u0634\u0645\u0627 \u0630\u062e\u06cc\u0631\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u0628\u0631\u062e\u0644\u0627\u0641 \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u06a9\u0647 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0631\u0627 \u062f\u0631 \u0633\u0631\u0648\u0631\u0647\u0627\u06cc \u062e\u0648\u062f \u0646\u06af\u0647 \u0645\u06cc\u200c\u062f\u0627\u0631\u062f.<br \/>\n\u2022 \u0627\u06cc\u0646 \u0648\u06cc\u0698\u06af\u06cc \u0628\u0647 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u0648 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0642\u0648\u0627\u0646\u06cc\u0646 \u0633\u062e\u062a\u200c\u06af\u06cc\u0631\u0627\u0646\u0647\u200c\u0627\u06cc \u062f\u0631 \u0645\u0648\u0631\u062f \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u062f\u0627\u0631\u0646\u062f (\u0645\u0627\u0646\u0646\u062f GDPR \u062f\u0631 \u0627\u0631\u0648\u067e\u0627) \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f.<br \/>\n<strong>2. \u0628\u062f\u0648\u0646 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u06a9\u0648\u06a9\u06cc \u0628\u0631\u0627\u06cc \u0631\u062f\u06cc\u0627\u0628\u06cc<\/strong><br \/>\n\u2022 \u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0632\u0627\u06cc\u0627\u06cc \u0645\u0627\u062a\u0648\u0645\u0648 \u0627\u0645\u06a9\u0627\u0646 \u0631\u062f\u06cc\u0627\u0628\u06cc \u0628\u062f\u0648\u0646 \u06a9\u0648\u06a9\u06cc (cookieless tracking) \u0627\u0633\u062a \u06a9\u0647 \u0628\u0627\u0639\u062b \u0631\u0639\u0627\u06cc\u062a \u0628\u06cc\u0634\u062a\u0631 \u0642\u0648\u0627\u0646\u06cc\u0646 \u062d\u0631\u06cc\u0645 \u062e\u0635\u0648\u0635\u06cc \u0645\u06cc\u200c\u0634\u0648\u062f.<br \/>\n<strong>3. \u062a\u062d\u0644\u06cc\u0644 \u0644\u062d\u0638\u0647\u200c\u0627\u06cc (Real-Time Analytics)<\/strong><br \/>\n\u2022 \u06af\u0632\u0627\u0631\u0634\u200c\u0647\u0627\u06cc \u0645\u0627\u062a\u0648\u0645\u0648 \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u0644\u062d\u0638\u0647\u200c\u0627\u06cc \u0648 \u062f\u0642\u06cc\u0642 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u0648 \u0627\u0645\u06a9\u0627\u0646 \u0645\u0634\u0627\u0647\u062f\u0647 \u0631\u0641\u062a\u0627\u0631 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062f\u0631 \u0647\u0645\u0627\u0646 \u0644\u062d\u0638\u0647 \u0631\u0627 \u0641\u0631\u0627\u0647\u0645 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<br \/>\n<strong>4. \u0645\u062f\u06cc\u0631\u06cc\u062a \u067e\u06cc\u0634\u0631\u0641\u062a\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646<\/strong><br \/>\n\u2022 \u0627\u0645\u06a9\u0627\u0646 \u062a\u0646\u0638\u06cc\u0645 \u0633\u0637\u0648\u062d \u062f\u0633\u062a\u0631\u0633\u06cc \u0645\u062e\u062a\u0644\u0641 \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646\u060c \u06a9\u0647 \u0628\u0631\u0627\u06cc \u062a\u06cc\u0645\u200c\u0647\u0627\u06cc \u0628\u0632\u0631\u06af \u0648 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u0645\u0641\u06cc\u062f \u0627\u0633\u062a.<br \/>\n<strong>5. \u0627\u062f\u063a\u0627\u0645 \u0622\u0633\u0627\u0646 \u0628\u0627 \u0633\u0627\u06cc\u0631 \u0633\u06cc\u0633\u062a\u0645\u200c\u0647\u0627<\/strong><br \/>\n\u2022 \u0645\u0627\u062a\u0648\u0645\u0648 \u0631\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0628\u0647\u200c\u0631\u0627\u062d\u062a\u06cc \u0628\u0627 CMS\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f \u0648\u0631\u062f\u067e\u0631\u0633\u060c \u062c\u0648\u0645\u0644\u0627\u060c \u062f\u0631\u0648\u067e\u0627\u0644 \u0648 \u0633\u0627\u06cc\u0631 \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627\u06cc \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9 \u0645\u0627\u0646\u0646\u062f \u0648\u0648\u06a9\u0627\u0645\u0631\u0633 \u0648 \u0645\u062c\u0646\u062a\u0648 \u0627\u062f\u063a\u0627\u0645 \u06a9\u0631\u062f.<br \/>\n<strong>6. \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u0627\u0632 GDPR \u0648 \u0642\u0648\u0627\u0646\u06cc\u0646 \u062d\u0631\u06cc\u0645 \u062e\u0635\u0648\u0635\u06cc<\/strong><br \/>\n\u2022 \u0642\u0627\u0628\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u062f\u0627\u062e\u0644\u06cc \u0645\u0627\u062a\u0648\u0645\u0648 \u0645\u0627\u0646\u0646\u062f \u0646\u0627\u0634\u0646\u0627\u0633\u200c\u0633\u0627\u0632\u06cc \u0622\u06cc\u200c\u067e\u06cc\u060c \u0645\u062f\u06cc\u0631\u06cc\u062a \u062f\u0631\u062e\u0648\u0627\u0633\u062a\u200c\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0631\u0627\u06cc \u062d\u0630\u0641 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0648 \u06af\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u062f\u06cc\u06af\u0631 \u0628\u0647 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0627\u0632 \u0642\u0648\u0627\u0646\u06cc\u0646 \u062d\u0631\u06cc\u0645 \u062e\u0635\u0648\u0635\u06cc \u062a\u0628\u0639\u06cc\u062a \u06a9\u0646\u0646\u062f.<br \/>\n<strong>7. \u062a\u062d\u0644\u06cc\u0644 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 A\/B Testing<\/strong><br \/>\n\u2022 \u0645\u0627\u062a\u0648\u0645\u0648 \u0627\u0645\u06a9\u0627\u0646 \u062a\u062d\u0644\u06cc\u0644 \u062f\u0642\u06cc\u0642 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u060c \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 (conversion rate) \u0648 \u0627\u0646\u062c\u0627\u0645 \u062a\u0633\u062a\u200c\u0647\u0627\u06cc A\/B \u0631\u0627 \u062f\u0627\u0631\u062f \u06a9\u0647 \u0628\u0647 \u0628\u0647\u0628\u0648\u062f \u0639\u0645\u0644\u06a9\u0631\u062f \u0648\u0628\u200c\u0633\u0627\u06cc\u062a \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-19408 size-large\" src=\"https:\/\/irbib.com\/blog\/wp-content\/uploads\/2025\/03\/190-1024x512.jpg\" alt=\"\u0645\u0627\u062a\u0648\u0645\u0648(Matomo)\u060c \u0627\u0628\u0632\u0627\u0631 \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646 \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633\" width=\"1024\" height=\"512\" srcset=\"https:\/\/irbib.com\/blog\/wp-content\/uploads\/2025\/03\/190-1024x512.jpg 1024w, https:\/\/irbib.com\/blog\/wp-content\/uploads\/2025\/03\/190-300x150.jpg 300w, https:\/\/irbib.com\/blog\/wp-content\/uploads\/2025\/03\/190-768x384.jpg 768w, https:\/\/irbib.com\/blog\/wp-content\/uploads\/2025\/03\/190.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"%D9%85%D8%B2%D8%A7%DB%8C%D8%A7%DB%8C_%D8%A7%D8%B3%D8%AA%D9%81%D8%A7%D8%AF%D9%87_%D8%A7%D8%B2_%D9%85%D8%A7%D8%AA%D9%88%D9%85%D9%88\"><\/span><span style=\"font-size: 14pt;\">\u0645\u0632\u0627\u06cc\u0627\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0645\u0627\u062a\u0648\u0645\u0648<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><strong>\u06f1. \u06a9\u0646\u062a\u0631\u0644 \u06a9\u0627\u0645\u0644 \u0628\u0631 \u062f\u0627\u062f\u0647\u200c\u0647\u0627<\/strong><\/p>\n<p style=\"text-align: justify;\">\u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0645\u0632\u06cc\u062a \u0645\u0627\u062a\u0648\u0645\u0648 \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0634\u0645\u0627 \u0645\u0627\u0644\u06a9 \u062a\u0645\u0627\u0645 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u0647\u0633\u062a\u06cc\u062f \u0648 \u0646\u06cc\u0627\u0632\u06cc \u0646\u06cc\u0633\u062a \u0646\u06af\u0631\u0627\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u062b\u0627\u0644\u062b (\u0645\u0627\u0646\u0646\u062f \u06af\u0648\u06af\u0644) \u0627\u0632 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062e\u0648\u062f \u0628\u0627\u0634\u06cc\u062f.<\/p>\n<p style=\"text-align: justify;\"><strong>\u06f2. \u0627\u0645\u0646\u06cc\u062a \u0648 \u0631\u0639\u0627\u06cc\u062a \u062d\u0631\u06cc\u0645 \u062e\u0635\u0648\u0635\u06cc<\/strong><\/p>\n<p style=\"text-align: justify;\">\u0628\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0642\u0648\u0627\u0646\u06cc\u0646 \u0633\u062e\u062a\u200c\u06af\u06cc\u0631\u0627\u0646\u0647 \u062f\u0631\u0628\u0627\u0631\u0647 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 (\u0645\u0627\u0646\u0646\u062f GDPR \u062f\u0631 \u0627\u062a\u062d\u0627\u062f\u06cc\u0647 \u0627\u0631\u0648\u067e\u0627)\u060c \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u06cc \u06a9\u0647 \u0627\u0645\u0646\u06cc\u062a \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0631\u0627 \u062a\u0636\u0645\u06cc\u0646 \u06a9\u0646\u062f\u060c \u0627\u0647\u0645\u06cc\u062a \u0632\u06cc\u0627\u062f\u06cc \u062f\u0627\u0631\u062f. \u0645\u0627\u062a\u0648\u0645\u0648 \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0631\u0627 \u0641\u0631\u0627\u0647\u0645 \u06a9\u0631\u062f\u0647 \u0648 \u0628\u0647 \u0647\u0645\u06cc\u0646 \u062f\u0644\u06cc\u0644 \u062a\u0648\u0633\u0637 \u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627\u06cc \u062f\u0648\u0644\u062a\u06cc \u0648 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u0628\u0632\u0631\u06af \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<p style=\"text-align: justify;\"><strong>\u06f3. \u0642\u0627\u0628\u0644\u06cc\u062a \u0633\u0641\u0627\u0631\u0634\u06cc\u200c\u0633\u0627\u0632\u06cc \u0628\u0627\u0644\u0627<\/strong><\/p>\n<p style=\"text-align: justify;\">\u0627\u0632 \u0622\u0646\u062c\u0627\u06cc\u06cc \u06a9\u0647 \u0645\u0627\u062a\u0648\u0645\u0648 \u0645\u062a\u0646\u200c\u0628\u0627\u0632 \u0627\u0633\u062a\u060c \u062a\u0648\u0633\u0639\u0647\u200c\u062f\u0647\u0646\u062f\u06af\u0627\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0622\u0646 \u0631\u0627 \u0645\u0637\u0627\u0628\u0642 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u062e\u0627\u0635 \u062e\u0648\u062f \u0633\u0641\u0627\u0631\u0634\u06cc\u200c\u0633\u0627\u0632\u06cc \u06a9\u0646\u0646\u062f. \u0647\u0645\u0686\u0646\u06cc\u0646\u060c \u0627\u0641\u0632\u0648\u0646\u0647\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641\u06cc \u0628\u0631\u0627\u06cc \u06af\u0633\u062a\u0631\u0634 \u0627\u0645\u06a9\u0627\u0646\u0627\u062a \u0622\u0646 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f.<\/p>\n<p style=\"text-align: justify;\"><strong>\u06f4. \u0639\u062f\u0645 \u0648\u0627\u0628\u0633\u062a\u06af\u06cc \u0628\u0647 \u06af\u0648\u06af\u0644<\/strong><\/p>\n<p style=\"text-align: justify;\">\u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0628\u0647 \u062f\u0644\u06cc\u0644 \u0633\u06cc\u0627\u0633\u062a\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641\u060c \u062d\u0633\u0627\u0628\u200c\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0631\u0627 \u0645\u0633\u062f\u0648\u062f \u06a9\u0646\u062f \u06cc\u0627 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0631\u0627 \u0645\u062d\u062f\u0648\u062f \u0633\u0627\u0632\u062f. \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0645\u0627\u062a\u0648\u0645\u0648\u060c \u062f\u06cc\u06af\u0631 \u0646\u06cc\u0627\u0632\u06cc \u0628\u0647 \u0646\u06af\u0631\u0627\u0646\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 \u0645\u062d\u062f\u0648\u062f\u06cc\u062a\u200c\u0647\u0627\u06cc \u06af\u0648\u06af\u0644 \u0646\u062f\u0627\u0631\u06cc\u062f.<\/p>\n<p style=\"text-align: justify;\"><strong>\u06f5. \u0627\u0645\u06a9\u0627\u0646 \u0645\u06cc\u0632\u0628\u0627\u0646\u06cc \u0631\u0648\u06cc \u0633\u0631\u0648\u0631 \u0634\u062e\u0635\u06cc \u06cc\u0627 \u0627\u0628\u0631\u06cc<\/strong><\/p>\n<p style=\"text-align: justify;\">\u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0645\u0627\u062a\u0648\u0645\u0648 \u0631\u0627 \u0631\u0648\u06cc \u0633\u0631\u0648\u0631\u0647\u0627\u06cc \u0634\u062e\u0635\u06cc \u062e\u0648\u062f \u0646\u0635\u0628 \u06a9\u0646\u0646\u062f \u06cc\u0627 \u0627\u0632 \u0633\u0631\u0648\u06cc\u0633 \u0627\u0628\u0631\u06cc \u0622\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u0646\u062f. \u0627\u06cc\u0646 \u0627\u0646\u0639\u0637\u0627\u0641\u200c\u067e\u0630\u06cc\u0631\u06cc \u0628\u0627\u0639\u062b \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u06af\u0632\u06cc\u0646\u0647 \u0645\u0646\u0627\u0633\u0628\u06cc \u0628\u0631\u0627\u06cc \u0627\u0646\u0648\u0627\u0639 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u0628\u0627\u0634\u062f.<\/p>\n<p style=\"text-align: justify;\">\u2e3b<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"%D9%85%D8%B9%D8%A7%DB%8C%D8%A8_%D9%85%D8%A7%D8%AA%D9%88%D9%85%D9%88\"><\/span><span style=\"font-size: 14pt;\">\u0645\u0639\u0627\u06cc\u0628 \u0645\u0627\u062a\u0648\u0645\u0648<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">\u0628\u0627 \u0648\u062c\u0648\u062f \u0645\u0632\u0627\u06cc\u0627\u06cc \u0645\u062a\u0639\u062f\u062f\u060c \u0645\u0627\u062a\u0648\u0645\u0648 \u0628\u0631\u062e\u06cc \u0646\u0642\u0627\u0637 \u0636\u0639\u0641 \u0646\u06cc\u0632 \u062f\u0627\u0631\u062f:<br \/>\n<strong>1. \u0646\u06cc\u0627\u0632 \u0628\u0647 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0648 \u0646\u06af\u0647\u062f\u0627\u0631\u06cc<\/strong><br \/>\n\u2022 \u0627\u06af\u0631 \u0627\u0632 \u0646\u0633\u062e\u0647 Self-Hosted \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f\u060c \u0628\u0627\u06cc\u062f \u0633\u0631\u0648\u0631 \u062e\u0648\u062f \u0631\u0627 \u0645\u062f\u06cc\u0631\u06cc\u062a \u06a9\u0631\u062f\u0647 \u0648 \u0627\u0632 \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u0641\u0646\u06cc \u0628\u0631\u062e\u0648\u0631\u062f\u0627\u0631 \u0628\u0627\u0634\u06cc\u062f. \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u06a9\u0648\u0686\u06a9 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0686\u0627\u0644\u0634\u200c\u0628\u0631\u0627\u0646\u06af\u06cc\u0632 \u0628\u0627\u0634\u062f.<br \/>\n<strong>2. \u0645\u0635\u0631\u0641 \u0645\u0646\u0627\u0628\u0639 \u0633\u0631\u0648\u0631<\/strong><br \/>\n\u2022 \u0627\u062c\u0631\u0627\u06cc \u0645\u0627\u062a\u0648\u0645\u0648 \u0631\u0648\u06cc \u0633\u0631\u0648\u0631 \u0634\u062e\u0635\u06cc \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0645\u0646\u0627\u0628\u0639 \u0632\u06cc\u0627\u062f\u06cc \u0645\u0635\u0631\u0641 \u06a9\u0646\u062f\u060c \u0628\u0647\u200c\u0648\u06cc\u0698\u0647 \u0627\u06af\u0631 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u0647 \u0632\u06cc\u0627\u062f\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f.<br \/>\n<strong>3. \u0631\u0627\u0628\u0637 \u06a9\u0627\u0631\u0628\u0631\u06cc \u067e\u06cc\u0686\u06cc\u062f\u0647\u200c\u062a\u0631 \u0646\u0633\u0628\u062a \u0628\u0647 \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633<\/strong><br \/>\n\u2022 \u0627\u06af\u0631\u0686\u0647 \u0645\u0627\u062a\u0648\u0645\u0648 \u0627\u0645\u06a9\u0627\u0646\u0627\u062a \u06af\u0633\u062a\u0631\u062f\u0647\u200c\u0627\u06cc \u062f\u0627\u0631\u062f\u060c \u0627\u0645\u0627 \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u062a\u0627\u0632\u0647\u200c\u06a9\u0627\u0631 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc \u0622\u0646 \u0632\u0645\u0627\u0646\u200c\u0628\u0631 \u0628\u0627\u0634\u062f.<\/p>\n<p style=\"text-align: justify;\">\u2e3b<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"%D9%85%D9%82%D8%A7%DB%8C%D8%B3%D9%87_%D9%85%D8%A7%D8%AA%D9%88%D9%85%D9%88_%D9%88_%DA%AF%D9%88%DA%AF%D9%84_%D8%A2%D9%86%D8%A7%D9%84%DB%8C%D8%AA%DB%8C%DA%A9%D8%B3\"><\/span><span style=\"font-size: 14pt;\">\u0645\u0642\u0627\u06cc\u0633\u0647 \u0645\u0627\u062a\u0648\u0645\u0648 \u0648 \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"yj6qo\" style=\"text-align: justify;\">\n<table>\n<thead>\n<tr>\n<th>\n<p dir=\"rtl\">\u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627<\/p>\n<\/th>\n<th>\n<p dir=\"rtl\">\u0645\u0627\u062a\u0648\u0645\u0648<\/p>\n<\/th>\n<th>\n<p dir=\"rtl\">\u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633<\/p>\n<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\n<p dir=\"rtl\">\u0645\u0627\u0644\u06a9\u06cc\u062a \u062f\u0627\u062f\u0647\u200c\u0647\u0627<\/p>\n<\/td>\n<td>\n<p dir=\"rtl\">\u06f1\u06f0\u06f0\u066a \u062f\u0631 \u0627\u062e\u062a\u06cc\u0627\u0631 \u06a9\u0627\u0631\u0628\u0631<\/p>\n<\/td>\n<td>\n<p dir=\"rtl\">\u0630\u062e\u06cc\u0631\u0647 \u062f\u0631 \u0633\u0631\u0648\u0631\u0647\u0627\u06cc \u06af\u0648\u06af\u0644<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p dir=\"rtl\">\u0645\u06cc\u0632\u0628\u0627\u0646\u06cc<\/p>\n<\/td>\n<td>\n<p dir=\"rtl\">\u0627\u0645\u06a9\u0627\u0646 \u0646\u0635\u0628 \u0631\u0648\u06cc \u0633\u0631\u0648\u0631 \u0634\u062e\u0635\u06cc \u06cc\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0628\u0631\u06cc<\/p>\n<\/td>\n<td>\n<p dir=\"rtl\">\u0641\u0642\u0637 \u0627\u0628\u0631\u06cc (\u0633\u0631\u0648\u0631\u0647\u0627\u06cc \u06af\u0648\u06af\u0644)<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p dir=\"rtl\">\u0631\u0639\u0627\u06cc\u062a \u0642\u0648\u0627\u0646\u06cc\u0646 \u062d\u0631\u06cc\u0645 \u062e\u0635\u0648\u0635\u06cc<\/p>\n<\/td>\n<td>\n<p dir=\"rtl\">\u0645\u0637\u0627\u0628\u0642 \u0628\u0627 GDPR \u0648 \u0628\u062f\u0648\u0646 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u06a9\u0648\u06a9\u06cc<\/p>\n<\/td>\n<td>\n<p dir=\"rtl\">\u0646\u06cc\u0627\u0632 \u0628\u0647 \u062a\u0646\u0638\u06cc\u0645\u0627\u062a \u0627\u0636\u0627\u0641\u0647 \u0628\u0631\u0627\u06cc \u0631\u0639\u0627\u06cc\u062a GDPR<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p dir=\"rtl\">\u0633\u0641\u0627\u0631\u0634\u06cc\u200c\u0633\u0627\u0632\u06cc<\/p>\n<\/td>\n<td>\n<p dir=\"rtl\">\u0628\u0633\u06cc\u0627\u0631 \u0628\u0627\u0644\u0627 (\u0645\u062a\u0646\u200c\u0628\u0627\u0632)<\/p>\n<\/td>\n<td>\n<p dir=\"rtl\">\u0645\u062d\u062f\u0648\u062f<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p dir=\"rtl\">\u0627\u062f\u063a\u0627\u0645 \u0628\u0627 \u062f\u06cc\u06af\u0631 \u067e\u0644\u062a\u0641\u0631\u0645\u200c\u0647\u0627<\/p>\n<\/td>\n<td>\n<p dir=\"rtl\">\u0622\u0633\u0627\u0646 (\u0627\u0641\u0632\u0648\u0646\u0647\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641)<\/p>\n<\/td>\n<td>\n<p dir=\"rtl\">\u0627\u062f\u063a\u0627\u0645 \u0628\u0627 \u0633\u0631\u0648\u06cc\u0633\u200c\u0647\u0627\u06cc \u06af\u0648\u06af\u0644<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p dir=\"rtl\">\u0646\u06cc\u0627\u0632 \u0628\u0647 \u0646\u06af\u0647\u062f\u0627\u0631\u06cc<\/p>\n<\/td>\n<td>\n<p dir=\"rtl\">\u0628\u0644\u0647 (\u062f\u0631 \u0646\u0633\u062e\u0647 Self-Hosted)<\/p>\n<\/td>\n<td>\n<p dir=\"rtl\">\u062e\u06cc\u0631<\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p dir=\"rtl\">\u0631\u0627\u06cc\u06af\u0627\u0646 \u0628\u0648\u062f\u0646<\/p>\n<\/td>\n<td>\n<p dir=\"rtl\">\u0628\u0644\u0647 (\u0646\u0633\u062e\u0647 \u062e\u0648\u062f\u0645\u06cc\u0632\u0628\u0627\u0646)<\/p>\n<\/td>\n<td>\n<p dir=\"rtl\">\u0628\u0644\u0647 (\u0627\u0645\u0627 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u0642\u0628\u0648\u0644 \u0634\u0631\u0627\u06cc\u0637 \u06af\u0648\u06af\u0644 \u062f\u0627\u0631\u062f)<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class=\"adL\" style=\"text-align: justify;\">\u2e3b<\/div>\n<h2 class=\"adL\" style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"%D9%86%D8%AA%DB%8C%D8%AC%D9%87%E2%80%8C%DA%AF%DB%8C%D8%B1%DB%8C\"><\/span><span style=\"font-size: 14pt;\">\u0646\u062a\u06cc\u062c\u0647\u200c\u06af\u06cc\u0631\u06cc<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"adL\" style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">\u0645\u0627\u062a\u0648\u0645\u0648 \u06cc\u06a9 \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646 \u0642\u062f\u0631\u062a\u0645\u0646\u062f \u0648 \u0627\u0645\u0646 \u0628\u0631\u0627\u06cc \u06af\u0648\u06af\u0644 \u0622\u0646\u0627\u0644\u06cc\u062a\u06cc\u06a9\u0633 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0627\u062c\u0627\u0632\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0646\u062a\u0631\u0644 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\u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u0627\u0645\u0627 \u0628\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0646\u06af\u0631\u0627\u0646\u06cc\u200c\u0647\u0627 \u062f\u0631\u0628\u0627\u0631\u0647 \u062d\u0631\u06cc\u0645 \u062e\u0635\u0648\u0635\u06cc \u0648 \u0648\u0627\u0628\u0633\u062a\u06af\u06cc \u0628\u0647 \u0633\u0631\u0648\u06cc\u0633\u200c\u0647\u0627\u06cc \u06af\u0648\u06af\u0644\u060c \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646\u06cc \u0645\u0627\u0646\u0646\u062f \u0645\u0627\u062a\u0648\u0645\u0648 (Matomo) \u0645\u0648\u0631\u062f \u062a\u0648\u062c\u0647 \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0647\u200c\u0627\u0646\u062f. \u0645\u0627\u062a\u0648\u0645\u0648 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