{"id":10323,"date":"2018-03-03T17:49:54","date_gmt":"2018-03-03T18:49:54","guid":{"rendered":"http:\/\/www.irbib.com\/?p=10323"},"modified":"2018-03-03T17:49:54","modified_gmt":"2018-03-03T18:49:54","slug":"%d9%86%da%a9%d8%a7%d8%aa-%d8%a7%d8%b3%d8%a7%d8%b3%db%8c-%d8%af%d8%b3%d8%aa%db%8c%d8%a7%d8%a8%db%8c-%d9%86%d8%aa%d8%a7%db%8c%d8%ac-%d8%a8%d9%87%d8%aa%d8%b1-%d8%af","status":"publish","type":"post","link":"https:\/\/irbib.com\/mag\/%d9%86%da%a9%d8%a7%d8%aa-%d8%a7%d8%b3%d8%a7%d8%b3%db%8c-%d8%af%d8%b3%d8%aa%db%8c%d8%a7%d8%a8%db%8c-%d9%86%d8%aa%d8%a7%db%8c%d8%ac-%d8%a8%d9%87%d8%aa%d8%b1-%d8%af\/","title":{"rendered":"\u0646\u06a9\u0627\u062a \u0627\u0633\u0627\u0633\u06cc \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0646\u062a\u0627\u06cc\u062c \u0628\u0647\u062a\u0631 \u062f\u0631 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0622\u0646\u0644\u0627\u06cc\u0646"},"content":{"rendered":"

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\u0645\u0627\u0645\u0648\u0631\u06cc\u062a \u0627\u0635\u0644\u06cc \u0647\u0645\u0647 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0622\u0646\u0644\u0627\u06cc\u0646\u060c \u0627\u0637\u0644\u0627\u0639 \u0631\u0633\u0627\u0646\u06cc \u0648 \u0647\u062f\u0627\u06cc\u062a \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0647 \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f \u0645\u0634\u062e\u0635 \u0634\u062f\u0647 \u0627\u0633\u062a. \u0628\u0647 \u0647\u0645\u06cc\u0646 \u062f\u0644\u06cc\u0644 \u0628\u0627\u06cc\u062f \u0633\u0627\u06cc\u062a \u062e\u0648\u062f \u0631\u0627 \u0628\u0631\u0627\u06cc \u067e\u0630\u06cc\u0631\u0627\u06cc\u06cc \u0627\u0632 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0648\u0631\u0648\u062f\u06cc \u0622\u0645\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f. \u0631\u0639\u0627\u06cc\u062a \u0646\u06a9\u0627\u062a \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc<\/strong> \u062f\u0631 \u06a9\u0646\u0627\u0631 \u0637\u0631\u0627\u062d\u06cc \u06af\u0631\u0627\u0641\u06cc\u06a9\u06cc \u062e\u0648\u0628 \u0648 \u0633\u0631\u0639\u062a \u0628\u0627\u0631\u06af\u0630\u0627\u0631\u06cc \u0645\u0646\u0627\u0633\u0628 \u0627\u0632 \u062c\u0645\u0644\u0647 \u0645\u0648\u0627\u0631\u062f\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0627\u06cc\u062f \u0628\u0647 \u0622\u0646 \u0627\u0647\u06cc\u0645\u062a \u062f\u0647\u06cc\u062f.<\/p>\n

\u062f\u0627\u0646\u0633\u062a\u0646 \u0627\u06cc\u0646\u06a9\u0647 \u0686\u06af\u0648\u0646\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f \u0631\u0627 \u0628\u0631\u0627\u06cc \u062f\u0631\u06cc\u0627\u0641\u062a \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 Conversion Rate \u00a0\u0628\u06cc\u0634\u062a\u0631 \u0628\u0647\u06cc\u0646\u0647 \u0633\u0627\u0632\u06cc \u06a9\u0631\u062f \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062f\u0631 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0648 \u0646\u062a\u06cc\u062c\u0647 \u0646\u0647\u0627\u06cc\u06cc \u06a9\u0645\u067e\u06cc\u0646 \u0634\u0645\u0627 \u062a\u0627\u062b\u06cc\u0631 \u06af\u0630\u0627\u0631 \u0628\u0627\u0634\u062f. \u062a\u0628\u062f\u06cc\u0644 \u06cc\u0627 \u06a9\u0627\u0646\u0648\u0631\u0698\u0646 Conversion \u062f\u0631 \u0647\u0631 \u0648\u0628\u200c\u0633\u0627\u06cc\u062a \u0628\u0647 \u0645\u0639\u0646\u0627\u06cc \u0647\u062f\u0641 \u0646\u0647\u0627\u06cc\u06cc \u062a\u0644\u0642\u06cc \u0645\u06cc\u200c\u0634\u0648\u062f \u0648 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0634\u0627\u0645\u0644 \u0641\u0631\u0648\u0634 \u06cc\u06a9 \u0645\u062d\u0635\u0648\u0644\u060c \u0627\u0631\u0627\u06cc\u0647 \u062e\u062f\u0645\u0627\u062a\u060c \u0639\u0636\u0648\u06cc\u062a \u062f\u0631 \u0644\u06cc\u0633\u062a \u062e\u0628\u0631\u0646\u0627\u0645\u0647 \u0648 \u063a\u06cc\u0631\u0647 \u0628\u0627\u0634\u062f.<\/p>\n

\u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u0645 \u0628\u0631\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u06cc\u06a9 \u0633\u0627\u06cc\u062a \u0648 \u0635\u0641\u062d\u0647 \u0641\u0631\u0648\u062f \u0645\u0646\u0627\u0633\u0628 \u062d\u062a\u0645\u0627 \u0645\u0642\u0627\u0644\u0647 \u06f3\u06f0 \u0646\u06a9\u062a\u0647 \u0628\u0631\u0627\u06cc \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0635\u0641\u062d\u0647 <\/a><\/b>\u0641\u0631\u0648\u062f<\/b><\/a> \u0631\u0627 \u0645\u0637\u0627\u0644\u0639\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n

\"\"<\/p>\n

\u0637\u0631\u0627\u062d\u06cc \u062f\u06a9\u0645\u0647 \u0641\u0631\u0627\u062e\u0648\u0627\u0646 \u0645\u0647\u0645 \u0627\u0633\u062a<\/b><\/h3>\n

\u0633\u0639\u06cc \u06a9\u0646\u06cc\u062f \u0627\u0632 \u06a9\u0644\u0645\u0627\u062a\u06cc \u0631\u0648\u0634\u0646 \u0628\u0631\u0627\u06cc \u062f\u06a9\u0645\u0647\u200c\u0647\u0627\u06cc \u0641\u0631\u0627\u062e\u0648\u0627\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f. \u0628\u0631\u0627\u06cc \u0645\u062b\u0627\u0644 \u0627\u06af\u0631 \u0642\u0635\u062f \u062f\u0627\u0631\u06cc\u062f \u06cc\u06a9 \u06a9\u062a\u0627\u0628 \u0631\u0627 \u0628\u0635\u0648\u0631\u062a \u0631\u0627\u06cc\u06af\u0627\u0646 \u0627\u0631\u0627\u06cc\u0647 \u062f\u0647\u06cc\u062f \u0628\u0647 \u0631\u0648\u0634\u0646\u06cc \u0628\u0646\u0648\u0633\u06cc\u062f \u201c\u062f\u0631\u06cc\u0627\u0641\u062a \u0631\u0627\u06cc\u06af\u0627\u0646 \u06a9\u062a\u0627\u0628\u201d \u0648 \u0627\u0632 \u06a9\u0644\u0645\u0627\u062a\u06cc \u0634\u0628\u06cc\u0647 \u201c\u062f\u0627\u0646\u0644\u0648\u062f\u201d\u060c\u201d\u0627\u0634\u062a\u0631\u0627\u06a9\u201d \u0648 \u201c\u0627\u0631\u0633\u0627\u0644\u201d \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0646\u06a9\u0646\u06cc\u062f.<\/p>\n

\u0622\u0646\u0627\u0644\u06cc\u0632 \u0631\u0627 \u0641\u0631\u0627\u0645\u0648\u0634 \u0646\u06a9\u0646\u06cc\u062f!<\/b><\/h3>\n

\u062f\u0631\u0648\u0627\u0642\u0639 \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0648 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0622\u0646\u0647\u0627 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0628\u062f\u0627\u0646\u06cc\u062f \u0686\u0647 \u0686\u06cc\u0632\u06cc \u0627\u0646\u062a\u0634\u0627\u0631 \u062f\u0647\u06cc\u062f \u0648 \u0686\u06af\u0648\u0646\u0647 \u0645\u0633\u06cc\u0631 \u067e\u06cc\u0634 \u0631\u0648 \u0631\u0627 \u0628\u0631\u0646\u0627\u0645\u0647 \u0631\u06cc\u0632\u06cc \u06a9\u0646\u06cc\u062f. \u0645\u0646 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u062f\u0648 \u0645\u0642\u0627\u0644\u0647 \u0632\u06cc\u0631 \u06a9\u0647 \u0628\u0647 \u0635\u0648\u0631\u062a \u06a9\u0627\u0645\u0644 \u0628\u0647 \u0627\u06cc\u0646 \u0645\u0628\u0627\u062d\u062b \u0627\u062e\u062a\u0635\u0627\u0635 \u06cc\u0627\u0641\u062a\u0647 \u0627\u0633\u062a \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u0648 \u062f\u0631 \u0632\u0645\u06cc\u0646\u0647 \u0622\u0646\u0627\u0644\u06cc\u0632 \u0627\u0646\u0648\u0627\u0639 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0628\u06a9\u0627\u0631 \u0628\u0628\u0631\u06cc\u062f.<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

\u00a0\u0646\u062a\u0627\u06cc\u062c \u0628\u0647\u062a\u0631 \u062f\u0631 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0622\u0646\u0644\u0627\u06cc\u0646 \u0627\u0645\u0631\u0648\u0632\u0647 \u0628\u062e\u0634\u06cc \u0627\u0632 \u0645\u0648\u0641\u0642\u06cc\u062a \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u0628\u0647 \u06a9\u06cc\u0641\u06cc\u062a \u062d\u0636\u0648\u0631\u0634\u0627\u0646 \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u0627\u06cc\u0646\u062a\u0631\u0646\u062a \u0628\u0633\u062a\u06af\u06cc \u062f\u0627\u0631\u062f. \u0627\u06cc\u0646 \u0628\u0631\u0627\u06cc […]<\/p>\n","protected":false},"author":1,"featured_media":10325,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1359],"tags":[490,159,160,491,492],"class_list":["post-10323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-490","tag-159","tag-160","tag-491","tag-492"],"yoast_head":"\n\u0646\u06a9\u0627\u062a \u0627\u0633\u0627\u0633\u06cc \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0646\u062a\u0627\u06cc\u062c \u0628\u0647\u062a\u0631 \u062f\u0631 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0622\u0646\u0644\u0627\u06cc\u0646<\/title>\n<meta name=\"description\" content=\"\u0645\u0631\u0648\u0632\u0647 \u0628\u062e\u0634\u06cc \u0627\u0632 \u0645\u0648\u0641\u0642\u06cc\u062a \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u0628\u0647 \u06a9\u06cc\u0641\u06cc\u062a \u062d\u0636\u0648\u0631\u0634\u0627\u0646 \u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u0627\u06cc\u0646\u062a\u0631\u0646\u062a \u0628\u0633\u062a\u06af\u06cc \u062f\u0627\u0631\u062f. \u0627\u06cc\u0646 \u0628\u0631\u0627\u06cc \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u06a9\u0648\u0686\u06a9 \u0648 \u0628\u0632\u0631\u06af \u06a9\u0647 \u062f\u0627\u0631\u0627\u06cc \u062e\u062f\u0645\u0627\u062a \u0648 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u06cc \u0647\u0633\u062a\u0646\u062f \u06cc\u06a9\u0633\u0627\u0646 \u0627\u0633\u062a. \u062f\u0631 \u0648\u0627\u0642\u0639 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0639\u0627\u0645\u0644\u06cc \u06a9\u0647 \u0647\u0645\u0647 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0622\u0646 \u0647\u0633\u062a\u0646\u062f: \u062f\u0633\u062a\u0631\u0633\u06cc \u0628\u0647 \u062d\u062f\u0627\u06a9\u062b\u0631 \u0633\u0648\u062f \u0628\u0627 \u0645\u0635\u0631\u0641 \u06a9\u0645\u062a\u0631\u06cc\u0646 \u0645\u0646\u0627\u0628\u0639 \u0627\u0633\u062a.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/irbib.com\/mag\/\u0646\u06a9\u0627\u062a-\u0627\u0633\u0627\u0633\u06cc-\u062f\u0633\u062a\u06cc\u0627\u0628\u06cc-\u0646\u062a\u0627\u06cc\u062c-\u0628\u0647\u062a\u0631-\u062f\/\" \/>\n<meta property=\"og:locale\" content=\"fa_IR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0646\u06a9\u0627\u062a \u0627\u0633\u0627\u0633\u06cc \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0646\u062a\u0627\u06cc\u062c \u0628\u0647\u062a\u0631 \u062f\u0631 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0622\u0646\u0644\u0627\u06cc\u0646\" \/>\n<meta property=\"og:description\" content=\"\u0645\u0631\u0648\u0632\u0647 \u0628\u062e\u0634\u06cc \u0627\u0632 \u0645\u0648\u0641\u0642\u06cc\u062a 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