{"id":8042,"date":"2018-01-17T17:23:32","date_gmt":"2018-01-17T13:53:32","guid":{"rendered":"http:\/\/www.irbib.com\/?p=8042"},"modified":"2018-01-17T17:23:32","modified_gmt":"2018-01-17T13:53:32","slug":"8042-2","status":"publish","type":"post","link":"https:\/\/irbib.com\/mag\/8042-2\/","title":{"rendered":"\u0631\u0648\u0634 \u0647\u0627\u06cc \u06a9\u0647 \u0631\u0633\u0627\u0646\u0647 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u06a9\u0647 \u062f\u0631 \u0633\u0627\u0644 \u06f2\u06f0\u06f1\u06f8 \u0631\u0634\u062f \u0645\u06cc\u06a9\u0646\u0646\u062f"},"content":{"rendered":"<h2 style=\"text-align: justify;\">\u062a\u0631\u0646\u062f\u200c\u0647\u0627\u06cc <a href=\"http:\/\/www.irbib.com\/%d8%a7%d9%81%d8%b2%d8%a7%db%8c%d8%b4-%d9%85%d9%88%d9%82%d8%b9%db%8c%d8%aa%e2%80%8c%d9%87%d8%a7%db%8c-%d9%81%d8%b1%d9%88%d8%b4-%d8%b1%d8%b3%d8%a7%d9%86%d9%87%e2%80%8c%d9%87%d8%a7%db%8c\/\">\u0631\u0633\u0627\u0646\u0647 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc<\/a> \u06a9\u0647 \u062f\u0631 \u0633\u0627\u0644 \u06f2\u06f0\u06f1\u06f8 \u0631\u0634\u062f \u0645\u06cc\u06a9\u0646\u0646\u062f<\/h2>\n<div class=\"texts\" style=\"text-align: justify;\">\n<p>\u0686\u0634\u0645 \u0627\u0646\u062f\u0627\u0632<strong> \u0631\u0633\u0627\u0646\u0647 \u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc<\/strong> \u062f\u0631 \u062f\u0647\u0647\u200c\u0647\u0627\u06cc \u0627\u062e\u06cc\u0631 \u0628\u0633\u06cc\u0627\u0631 \u062a\u063a\u06cc\u06cc\u0631 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a. \u062a\u06a9\u0646\u0648\u0644\u0648\u0698\u06cc\u200c\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f \u0645\u062b\u0644 AI (<a href=\"https:\/\/www.google.com\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;uact=8&amp;ved=0ahUKEwik4Oq_kd_YAhWCIpoKHeL5AZEQFgglMAA&amp;url=https%3A%2F%2Ffa.wikipedia.org%2Fwiki%2F%25D9%2587%25D9%2588%25D8%25B4_%25D9%2585%25D8%25B5%25D9%2586%25D9%2588%25D8%25B9%25DB%258C&amp;usg=AOvVaw2Y0MJTdYUAyC5n22FfDK1D\">\u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc<\/a>) \u0648 AR (\u0648\u0627\u0642\u0639\u06cc\u062a \u0627\u0641\u0632\u0648\u062f\u0647) \u0686\u06cc\u0632\u0647\u0627\u06cc\u06cc \u0631\u0627 \u0645\u0645\u06a9\u0646 \u06a9\u0631\u062f\u0646\u062f \u06a9\u0647 \u0645\u0627 \u062d\u062a\u06cc \u062f\u0631 \u0642\u0631\u0646 \u06f2\u06f0 \u062a\u0635\u0648\u0631\u0634 \u0631\u0627 \u0647\u0645 \u0646\u062f\u0627\u0634\u062a\u06cc\u0645.<\/p>\n<p>\u062f\u0631 \u0627\u06cc\u0646 \u0627\u06cc\u0646\u0641\u0648\u06af\u0631\u0627\u0641\u06cc\u06a9 \u0628\u0647 \u062f\u0627\u063a\u200c\u062a\u0631\u06cc\u0646 \u062a\u0631\u0646\u062f\u200c\u0647\u0627\u06cc \u0631\u0633\u0627\u0646\u0647 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u062f\u0631 \u0633\u0627\u0644 \u06f2\u06f0\u06f1\u06f8 \u0627\u0634\u0627\u0631\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a: \u0627\u0647\u0645\u06cc\u062a \u0648\u06cc\u062f\u0626\u0648 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af\u060c \u06af\u0633\u062a\u0631\u0634 \u0627\u0645\u06a9\u0627\u0646\u0627\u062a \u067e\u062e\u0634 \u0632\u0646\u062f\u0647 \u0631\u0634\u062f \u0645\u062d\u062a\u0648\u0627\u200c\u0647\u0627\u06cc \u0632\u0645\u0627\u0646 \u06a9\u0648\u062a\u0627\u0647\u060c \u0634\u0631\u0648\u0639 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0648\u0627\u0642\u0639\u06cc\u062a \u0627\u0641\u0632\u0648\u062f\u0647\u060c \u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc\u060c \u0686\u062a \u0628\u0627\u062a\u200c\u0647\u0627\u060c \u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u0646\u0633\u0644 z\u060c \u0627\u0641\u0632\u0627\u06cc\u0634 \u0633\u0631\u0645\u0627\u06cc\u0647 \u06af\u0630\u0627\u0631\u06cc \u062f\u0631 \u0627\u06cc\u0646\u0641\u0644\u0648\u0626\u0646\u0633\u0631\u200c\u0647\u0627 \u0648\u2026 \u06af\u0641\u062a\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a\u00a0\u0628\u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u06a9\u0627\u0631\u0634\u0646\u0627\u0633 <a href=\"http:\/\/www.irbib.com\/%d9%85%d9%87%d8%a7%d8%b1%d8%aa%e2%80%8c%d9%87%d8%a7%db%8c%db%8c-%da%a9%d9%87-%d8%a8%d8%a7%d8%b2%d8%a7%d8%b1%db%8c%d8%a7%d8%a8-%d8%af%db%8c%d8%ac%db%8c%d8%aa%d8%a7%d9%84-%d8%a8%d8%a7\/\">\u062f\u06cc\u062c\u06cc\u062a\u0627\u0644<\/a> \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0628\u0647 \u0634\u0645\u0627 \u062a\u0648\u0635\u06cc\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0645 \u06a9\u0647 \u0627\u06cc\u0646 \u0627\u06cc\u0646\u0641\u0648\u06af\u0631\u0627\u0641\u06cc\u06a9 \u0631\u0627 \u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u0646\u06cc\u062f \u0648 \u062f\u0631 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0647\u0627\u06cc <a href=\"http:\/\/www.irbib.com\/%d8%a8%d9%87%d8%aa%d8%b1%db%8c%d9%86-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%da%98%db%8c-%d9%87%d8%a7%db%8c-%d8%a8%d8%a7%d8%b2%d8%a7%d8%b1%db%8c%d8%a7%d8%a8%db%8c-%d8%a7%db%8c%d9%86%d8%aa%d8%b1%d9%86\/\">\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/a> \u062e\u0648\u062f \u0628\u0647 \u06a9\u0627\u0631 \u0628\u0628\u0631\u06cc\u062f.<\/p>\n<ul>\n<li>\u0645\u0642\u0627\u0644\u0647 \u0645\u0631\u062a\u0628\u0637 :<a href=\"http:\/\/www.irbib.com\/social-marketing-%d8%a8%d8%a7%d8%b2%d8%a7%d8%b1%db%8c%d8%a7%d8%a8%db%8c-%d8%b4%d8%a8%da%a9%d9%87-%d9%87%d8%a7%db%8c-%d8%a7%d8%ac%d8%aa%d9%85%d8%a7%d8%b9%db%8c\/\" rel=\"bookmark\">\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0634\u0628\u06a9\u0647 \u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc<\/a><\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-8043\" src=\"https:\/\/www.irbib.com\/mag\/wp-content\/uploads\/2018\/01\/news-768x6413.jpg\" alt=\"\u062a\u0631\u0646\u062f\u200c\u0647\u0627\u06cc \u0631\u0633\u0627\u0646\u0647 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u06a9\u0647 \u062f\u0631 \u0633\u0627\u0644 \u06f2\u06f0\u06f1\u06f8 \u0631\u0634\u062f \u062e\u0648\u0627\u0647\u0646\u062f \u06a9\u0631\u062f\" width=\"768\" height=\"6413\" \/><\/p>\n<p><strong>\u0627\u0647\u0645\u06cc\u062a \u0648\u06cc\u062f\u06cc\u0648 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u062f\u0631 \u0633\u0627\u0644 <\/strong><strong>\u06f2\u06f0\u06f1\u06f8<\/strong><br \/>\n\u062f\u0631 \u0633\u0627\u0644 \u06f2\u06f0\u06f1\u06f7 \u062d\u062f\u0648\u062f \u06f9\u06f0 \u062f\u0631\u0635\u062f \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u06a9\u0647 \u062f\u0631 \u0627\u06cc\u0646\u062a\u0631\u0646\u062a \u0628\u0647 \u062f\u0633\u062a \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u06af\u0630\u0627\u0634\u062a\u0647 \u0634\u062f\u0647 \u0648\u06cc\u062f\u0626\u0648 \u0628\u0648\u062f\u0647 \u0627\u0633\u062a \u0648 \u0627\u06cc\u0646 \u0631\u0648\u0646\u062f \u062f\u0631 \u0633\u0627\u0644 \u06f2\u06f0\u06f1\u06f8 \u0646\u06cc\u0632 \u0627\u062f\u0627\u0645\u0647 \u062e\u0648\u0627\u0647\u062f \u062f\u0627\u0634\u062a.\u0645\u062d\u0628\u0648\u0628\u200c\u062a\u0631\u06cc\u0646 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\u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc \u0628\u0627\u0634\u062f <a href=\"https:\/\/www.google.com\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=15&amp;cad=rja&amp;uact=8&amp;ved=0ahUKEwj4otXA4ubYAhWGkCwKHckiCTUQmhMIlgEwDg&amp;url=https%3A%2F%2Ffa.wikipedia.org%2Fwiki%2F%25D8%25A7%25DB%258C%25D9%2586%25D8%25B3%25D8%25AA%25D8%25A7%25DA%25AF%25D8%25B1%25D8%25A7%25D9%2585&amp;usg=AOvVaw2lhvNNtheepqeKNCdUp4ak\">\u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645<\/a> \u0648 <a href=\"https:\/\/www.google.com\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;uact=8&amp;ved=0ahUKEwj0gpjG4ubYAhVLjywKHfaWDLEQFggmMAA&amp;url=https%3A%2F%2Fsnapp.ir%2F&amp;usg=AOvVaw3zbyVf-xALIgqUPcRMS9Sy\">\u0627\u0633\u0646\u067e<\/a> \u0686\u062a \u0627\u0632 \u0627\u0633\u062a\u0648\u0631\u06cc \u0647\u0627 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u06a9\u0627\u0646\u0627\u0644 \u062c\u062f\u06cc\u062f \u0648 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https:\/\/irbib.com\/mag\/wp-content\/uploads\/2018\/01\/live-chat-300x146.jpg 300w\" sizes=\"(max-width: 719px) 100vw, 719px\" \/><\/p>\n<p><strong>\u062a\u0627\u062b\u06cc\u0631 \u0686\u062a \u0628\u0627\u062a\u200c\u0647\u0627 \u062f\u0631 \u0622\u06cc\u0646\u062f\u0647 <a href=\"http:\/\/www.irbib.com\/%d8%a8%d9%87%d8%aa%d8%b1%db%8c%d9%86-%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%da%98%db%8c-%d9%87%d8%a7%db%8c-%d8%a8%d8%a7%d8%b2%d8%a7%d8%b1%db%8c%d8%a7%d8%a8%db%8c-%d8%a7%db%8c%d9%86%d8%aa%d8%b1%d9%86\/\">\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644<\/a><\/strong><br \/>\n\u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u0627\u0632 \u0633\u0631\u0648\u06cc\u0633 \u062f\u0647\u06cc \u0628\u06cc \u0648\u0642\u0641\u0647 \u0686\u062a \u0628\u0627\u062a\u200c\u0647\u0627 \u0645\u0634\u062e\u0635 \u0627\u0633\u062a \u0645\u06cc\u062a\u0648\u0627\u0646 \u0627\u0632 \u0622\u0646\u0647\u0627 \u0628\u0639\u0646\u0648\u0627\u0646 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href=\"http:\/\/www.irbib.com\/%d8%a7%d8%b5%d9%88%d9%84-%d9%85%d9%88%d9%81%d9%82%db%8c%d8%aa-%d8%a8%d8%a7%d8%b2%d8%a7%d8%b1%db%8c%d8%a7%d8%a8%db%8c-%d8%a7%db%8c%d9%86%d8%aa%d8%b1%d9%86%d8%aa%db%8c\/\" rel=\"bookmark\">\u0627\u0635\u0648\u0644 \u0645\u0648\u0641\u0642\u06cc\u062a \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u06cc<\/a><\/p>\n<p><strong>\u0631\u0634\u062f <a 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739px) 100vw, 739px\" \/><\/p>\n<p><strong>\u0628\u0647\u06cc\u0646\u0647 \u0633\u0627\u0632\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0628\u0631\u0627\u06cc \u06af\u0648\u0634\u06cc\u200c\u0647\u0627\u06cc \u0647\u0648\u0634\u0645\u0646\u062f<\/strong><br \/>\n\u06cc\u06a9\u06cc \u0627\u0632 \u0639\u0648\u0627\u0645\u0644 \u0642\u062f\u0631\u062a\u0645\u0646\u062f \u06a9\u0647 \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f \u0648 \u0628\u0627\u06cc\u062f \u0631\u0648\u06cc \u0622\u0646 \u062d\u0633\u0627\u0628 \u0634\u0648\u062f \u06af\u0648\u0634\u06cc\u200c\u0647\u0627\u06cc \u0647\u0648\u0634\u0645\u0646\u062f (smart phone) \u0647\u0633\u062a\u0646\u062f. \u0622\u0645\u0627\u0631 \u0646\u0634\u0627\u0646 \u062f\u0627\u062f\u0647 \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u06cc\u06a9 \u06a9\u0627\u0631\u0628\u0631 \u0628\u0647 \u0637\u0648\u0631 \u0645\u062a\u0648\u0633\u0637 \u062f\u0631 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(\u062f\u0647\u0647 \u06f8\u06f0) \u062d\u062f\u0648\u062f \u06f4\u06f4 \u0645\u06cc\u0644\u06cc\u0627\u0631\u062f \u062f\u0644\u0627\u0631 \u0642\u062f\u0631\u062a \u062e\u0631\u06cc\u062f \u062f\u0627\u0631\u0646\u062f \u0648 \u0627\u06cc\u0646 \u062a\u0639\u062f\u0627\u062f \u0628\u0627 \u06af\u0630\u0634\u062a \u0632\u0645\u0627\u0646 \u0627\u062f\u0627\u0645\u0647\u200c\u062f\u0627\u0631 \u062e\u0648\u0627\u0647\u0646\u062f \u0628\u0648\u062f \u0628\u0647 \u0647\u0645\u06cc\u0646 \u062f\u0644\u06cc\u0644 \u0628\u0631\u0646\u062f\u200c\u0647\u0627 \u0648 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u0628\u0627\u06cc\u062f \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0627\u062a \u062e\u0648\u062f \u0631\u0627 \u0628\u0631\u0627\u06cc \u067e\u0627\u0633\u062e\u06af\u0648\u06cc\u06cc \u0628\u0647 \u062e\u0648\u0627\u0633\u062a\u0647\u200c\u0647\u0627\u06cc \u0627\u06cc\u0646 \u0646\u0633\u0644 \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u0646\u062f.<\/p>\n<\/div>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>\u062a\u0631\u0646\u062f\u200c\u0647\u0627\u06cc \u0631\u0633\u0627\u0646\u0647 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u06a9\u0647 \u062f\u0631 \u0633\u0627\u0644 \u06f2\u06f0\u06f1\u06f8 \u0631\u0634\u062f \u0645\u06cc\u06a9\u0646\u0646\u062f \u0686\u0634\u0645 \u0627\u0646\u062f\u0627\u0632 \u0631\u0633\u0627\u0646\u0647 \u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u062f\u0631 \u062f\u0647\u0647\u200c\u0647\u0627\u06cc \u0627\u062e\u06cc\u0631 \u0628\u0633\u06cc\u0627\u0631 \u062a\u063a\u06cc\u06cc\u0631 \u06a9\u0631\u062f\u0647 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8045,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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